Top 7 Tools for Your Awesome Content Scheduling
- May 16, 2016
- Posted by: anna
- Category: Social Media
It’s a work day and you need to post content, but there’s a problem, you’re too busy. You don’t have time to post during meetings, you have phone calls and appointments to make, not to mention all of your normal life stuff. Content scheduling is a wonderful tool for bloggers and content media marketers. These tools open up the world of posting when you’re unavailable and allow you to set out exactly when your content can be available. Some platforms offer their own scheduling service. For the rest, we have 7 top tools to use when scheduling content.
Hootsuite is a popular tool that helps users manage their profiles from Facebook to Twitter to Instagram and so on. The program comes in free, pro and enterprise versions, which allow users to manage unlimited profiles, analyse trends and track conversations with Google Analytics and Facebook insights integration. Hootsuite also has an auto-scheduled posting feature, which projects the best time to post.
Many people use both Hootsuite and Bufferapp, because while Hootsuite offers better tracking and analytics, Bufferapp offers premium scheduling for users. Bufferapp functions much like a queue, where posts can then be staggered throughout the day. The benefits of a system like this, mean even if you’re busy throughout the week, your users won’t miss out on your posting and you won’t miss out on reaching those customers.
IFTTT; also known as If This, Then That; is a different sort of system, which allows users to connect and correlate social media platforms. For example, if you wanted a blog post and tweet connection, you would upload a blog post and then IFTTT would then send out a Tweet at the same time. By joining up social platforms in this way, users are able to draw customers in through multiple media channels simultaneously. As a side benefit, this service works with Hootsuite and Buffer to enhance the systems.
Tweetdeck is an add-on and program owned by Twitter. It allows users to schedule tweets while also having a service to manage your twitter feeds. With Tweetdeck, you can share accounts with a whole team to better manage a brand on Twitter.
EditFlow is a tool for WordPress, which allows users to create and manage an editorial calendar, which you can view month-by-month. EditFlow allows users to manage Metadata, which can include fields such as due date, content requirements and word count. EditFlow is designed for business use so posts can be assigned and edited by groups or single users. Status Features allow users to see exactly where their content is and where it needs to be. As a benefit, it can also be synced with Google Calendar.
Unlike EditFlow, DivvyHQ isn’t tied to any specific blogging platform. It allows the creation of various different kinds of content (blog posts, videos) to be scheduled. Designed for high volume teams, users can create several calendars and different users can be assigned to different content. EditFlow also allows users to create the content, as well as setting out various steps of content creation: from ideas to formulation, editing and publishing.
Last on our list of top tools is CoSchedule, a paid service for WordPress. CoSchedule is a web application which allows team members to manage and work in a calendar, without needing access to WordPress itself. CoSchedule shows scheduled posts by month and also allows syncing with Google Calendar. Like many others, users can assign team members roles to determine accessibility. Like IFTTT, CoSchedule is an inter-platform service which means that if you publish a blog it can be automatically shared on Twitter instantly and again a couple of days later.
All of these tools are extremely beneficial for content marketing, and can be used in conjunction with various social media platforms. Even if you don’t use a scheduled service or application, it’s a good idea to plan out your posting with an Excel document, or Google Sheets. The benefit of both methods is making regularly accessible content for future and current customers.
But, we are interested in your opinions. Which scheduling platforms do you find most beneficial for your marketing needs? Sound off in the comments or get in contact.
[otw_shortcode_button href=”http://contentqueen.net.au/our-community/regular-contributors-guide/” size=”large” bgcolor=”#caac3f” icon_type=”general foundicon-star” icon_position=”left” shape=”square” target=”_blank”]WRITE FOR US[/otw_shortcode_button]