Top 3 Recent Instagram Updates You Need to Know
- August 1, 2016
- Posted by: anna
- Category: Opinion, Social Media
Over the last few months, there has been a spate of updates coming from Instagram. Some were well-received, while some were not. Either way, I’ve had a blast discussing it on and offline. If you’re aren’t in the know, here are the three latest Instagram updates you need to catch up on. C’mon, get into the stream!
New Chronological Feed
Instagrammers went in a frenzy following an announcement that the social app is planning an update that would alter the way posts show up on its timeline — a change borrowed from Facebook’s newsfeed. In a March blog release, the company stated:
“You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.
To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.
The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.”
No wonder Instagram users and small businesses are worried the new update would cause their posts to get lost in the sea of posts made by bigger and more influential brands. Posts will no appear in your feed based on the likelihood you’ll be interested in the content – these 7 words (including articles and prepositions, of course) make many of us wonder ‘who the heck will you decide this likelihood?’
Although posting great images that your followers would want to engage with is probably still your safest bet and will continue to be so, many of us are wondering if this update will lead to the raise of advertising. Instagram is owned by Facebook, at the end of the day.
The New ‘Minilmalist’ Logo
On May 11, Instagram unveiled a new logo; and had people feeling all the feels. The rainbow coloured camera that we’d all grown to associate with the brand underwent a facelift last month and as expected, it did not go unnoticed. The change evoked all kinds of emotions — ranging from funny to unpleasant — but many fans were not impressed. Obviously the brand’s intent was something else — “Our updated look reflects how vibrant and diverse your storytelling has become,” Instagram’s official blog stated while announcing the change.
Again, people, surely, loved talking about it. Maybe this is what Instagram planned all along – generate a lot of noise out of… air, really. I posted a question in one of the Facebook Groups I follow and received a rainbow of replies. We talked about it for a whole day… and then? Nothing. We stop talking about it. Curious…
Ian Spalter, Instagram’s head of design, explained why the change was necessary in his Medium post:
“Brands, logos and products develop deep connections and associations with people, so you don’t just want to change them for the sake of novelty. But the Instagram icon and design was beginning to feel, well… not reflective of the community, and we thought we could make it better,” he said.
Turns out, the backlash against the new simpler look was driven by familiarity and more than anything, nostalgia (‘90s kids, you feeling me?) Now that we’ve all recovered from The Great Instagram Logo Freakout Of 2016, there are more changes you need to wrap your head around.
New Business Tools
Here comes my favorite. In the last week of May 2016, Instagram officially announced a bunch of brand new analytics features that they would be launching in the “coming months”. These new additions to the app have been designed specifically for business users and include new business profiles, analytics, and the ability to turn Instagram posts into ads directly from the Instagram app. As mentioned earlier, we are moving towards the raise of advertising and will inevitably hit this iceberg. However, it doesn’t necessarily mean we will all die. Maybe advertising means more controlled content, better content and more targeted content. This is surely good, right?!
The new analytics feature will allow businesses using the platform to get a deeper understanding of user insights, follower demographics and post analytics. When the update is fully rolled out, we’ll be able to see where our followers are located, their gender, and their age. On top of all this, we’ll be able to track impressions, reach and website clicks – smells like Facebook indeed.
On one side, I am, of course, excited because nothing in stagnation is fun, in my view. I am excited to see Instagram changing. I am not surprised that Facebook is taking its purchase through the same business model journey. I don’t mind Instagram focusing on advertising a bit more. On the other hand, pre-advertising times were reasonably glorious; and people could share their stuff for free receiving genuine ‘likes’ because others actually liked it. I am not so sure about it now. I am, surely, excited about analytics; however do not expect them to blow my mind.
What do you think of these latest Instagram updates? Share your thoughts with us in the comments below.
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