Top 3 Recent Instagram Updates You Need to Know

Over the last few months, there has been a spate of updates coming from Instagram. Some were well-received, while some were not. Either way, I’ve had a blast discussing it on and offline. If you’re aren’t in the know, here are the three latest Instagram updates you need to catch up on. C’mon, get into the stream!

New Chronological Feed

New Chronological Feed

Instagrammers went in a frenzy following an announcement that the social app is planning an update that would alter the way posts show up on its timeline — a change borrowed from Facebook’s newsfeed. In a March blog release, the company stated:

You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.

To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.

No wonder Instagram users and small businesses are worried the new update would cause their posts to get lost in the sea of posts made by bigger and more influential brands. Posts will no appear in your feed based on the likelihood you’ll be interested in the content these 7 words (including articles and prepositions, of course) make many of us wonder ‘who the heck will you decide this likelihood?’

Although posting great images that your followers would want to engage with is probably still your safest bet and will continue to be so, many of us are wondering if this update will lead to the raise of advertising. Instagram is owned by Facebook, at the end of the day.

 The New ‘Minilmalist’ Logo

On May 11, Instagram unveiled a new logo; and had people feeling all the feels. The rainbow coloured camera that we’d all grown to associate with the brand underwent a facelift last month and as expected, it did not go unnoticed. The change evoked all kinds of emotions — ranging from funny to unpleasant — but many fans were not impressed. Obviously the brand’s intent was something else — “Our updated look reflects how vibrant and diverse your storytelling has become,” Instagram’s official blog stated while announcing the change.

Again, people, surely, loved talking about it. Maybe this is what Instagram planned all along – generate a lot of noise out of… air, really. I posted a question in one of the Facebook Groups I follow and received a rainbow of replies. We talked about it for a whole day… and then? Nothing. We stop talking about it. Curious…

Instagram

Ian Spalter, Instagram’s head of design, explained why the change was necessary in his Medium post:

Brands, logos and products develop deep connections and associations with people, so you don’t just want to change them for the sake of novelty. But the Instagram icon and design was beginning to feel, well… not reflective of the community, and we thought we could make it better,” he said.

Turns out, the backlash against the new simpler look was driven by familiarity and more than anything, nostalgia (‘90s kids, you feeling me?) Now that we’ve all recovered from The Great Instagram Logo Freakout Of 2016, there are more changes you need to wrap your head around.

New Business Tools

Instagram-analytics-tools

Here comes my favorite. In the last week of May 2016, Instagram officially announced a bunch of brand new analytics features that they would be launching in the “coming months”. These new additions to the app have been designed specifically for business users and include new business profiles, analytics, and the ability to turn Instagram posts into ads directly from the Instagram app. As mentioned earlier, we are moving towards the raise of advertising and will inevitably hit this iceberg. However, it doesn’t necessarily mean we will all die. Maybe advertising means more controlled content, better content and more targeted content. This is surely good, right?!

The new analytics feature will allow businesses using the platform to get a deeper understanding of user insights, follower demographics and post analytics. When the update is fully rolled out, we’ll be able to see where our followers are located, their gender, and their age. On top of all this, we’ll be able to track impressions, reach and website clicks – smells like Facebook indeed.

On one side, I am, of course, excited because nothing in stagnation is fun, in my view. I am excited to see Instagram changing. I am not surprised that Facebook is taking its purchase through the same business model journey. I don’t mind Instagram focusing on advertising a bit more. On the other hand, pre-advertising times were reasonably glorious; and people could share their stuff for free receiving genuine ‘likes’ because others actually liked it. I am not so sure about it now. I am, surely, excited about analytics; however do not expect them to blow my mind.

What do you think of these latest Instagram updates? Share your thoughts with us in the comments below. 

[otw_shortcode_button href=”http://contentqueen.net.au/contact-us/” size=”large” bgcolor=”#caAf3c” icon_type=”general foundicon-star” icon_position=”left” shape=”square” target=”_blank”]NEED HELP? GET IN TOUCH[/otw_shortcode_button]

[otw_shortcode_button href=”http://contentqueen.net.au/our-community/regular-contributors-guide/” size=”large” bgcolor=”#caAf3c” icon_type=”general foundicon-star” icon_position=”left” shape=”square” target=”_blank”]WRITE FOR US[/otw_shortcode_button]

Comments

comments



SOCIAL MEDIA

Social media is one of many digital marketing tools. Although very powerful, it must be treated exactly like this – one of many tools. Once you decided that your audience uses social media, you’re ready to harness its endless powers. Social media content is best consumed when strategised, that is once your short term, long term goals are set up and themes are decided on. To avoid waking up in the morning in horror not knowing what to post, you can follow our easy and effective way of planning your social media activities.

×
CONTENT MARKETING

Content marketing is like summer romance: first we spend time and effort getting to know each other, aka your perfect client, then you throw yourself into attracting their attention with presents, amazing sense of humor or maybe by fixing their car, aka designing engaging and useful content regularly; and eventually, like any summer romance, you sail apart letting the pleasant memories linger, aka reflecting on your campaigns measuring and reporting. The only difference here is that hopefully your perfect client sticks around for a long term relationship marrying your brand.

×
BRANDING

Branding is everything while also one of the hardest business entities to measure. Your branding is your feel and look; and you are not always able to track exact number of sales due to your brand ‘sexappeal’. However, you can set up indirect goals and be able to track how your branding generates revenue in the long run. Social media plays a big role in your branding as well as your logo, your office (if applicable), the way you greet people and all the small things you do.

×
BUSINESS

“A business that makes nothing but money is a poor business”, -said Henry Ford. Business is often a lifestyle for many of us. However, it is not always all that pretty – there are bills to take care off, suppliers to deal with, customers to wow, staff to manage, branding to maintain, and marketing to implement…. While we also want to travel, spend time with our families and sometimes literally do nothing. How do you juggle it all? Business models vary greatly – some people might enjoy their ‘day job’ while running a small enterprise on the side, others leave it all behind to fully focus on their own operation, some travel the world while getting paid to Instagram their journeys and there are many more options to create your own business, just like designing your own life.

×