Social media is one of many digital marketing tools. Although very powerful, it must be treated exactly like this – one of many tools. Once you decided that your audience uses social media, you’re ready to harness its endless powers. Social media content is best consumed when strategised, that is once your short term, long term goals are set up and themes are decided on. To avoid waking up in the morning in horror not knowing what to post, you can follow our easy and effective way of planning your social media activities.
Content marketing is like summer romance: first we spend time and effort getting to know each other, aka your perfect client, then you throw yourself into attracting their attention with presents, amazing sense of humor or maybe by fixing their car, aka designing engaging and useful content regularly; and eventually, like any summer romance, you sail apart letting the pleasant memories linger, aka reflecting on your campaigns measuring and reporting. The only difference here is that hopefully your perfect client sticks around for a long term relationship marrying your brand.
Branding is everything while also one of the hardest business entities to measure. Your branding is your feel and look; and you are not always able to track exact number of sales due to your brand ‘sexappeal’. However, you can set up indirect goals and be able to track how your branding generates revenue in the long run. Social media plays a big role in your branding as well as your logo, your office (if applicable), the way you greet people and all the small things you do.
“A business that makes nothing but money is a poor business”, -said Henry Ford. Business is often a lifestyle for many of us. However, it is not always all that pretty – there are bills to take care off, suppliers to deal with, customers to wow, staff to manage, branding to maintain, and marketing to implement…. While we also want to travel, spend time with our families and sometimes literally do nothing. How do you juggle it all? Business models vary greatly – some people might enjoy their ‘day job’ while running a small enterprise on the side, others leave it all behind to fully focus on their own operation, some travel the world while getting paid to Instagram their journeys and there are many more options to create your own business, just like designing your own life.