{Flash Blog} Facebook Wants You a-LIVE

Facebook LIVE has been creeping into our lives for a few months now. Some found it invasive, others loved it. There are even some people who ignored the new kid on the block… not for long now.

Pages using Facebook LIVE - Content Queen

Today, my team and I noticed that Facebook LIVE rolled out a new interface {OMG, finally, right} which resembles Instagram {DAH!} in it’s design and filters. If you visit your Facebook app on your phone, check out the very top corner – any new buttons?

Facebook Story

Story example

Welcome to the Facebook Story. Yes, just like Instagram Story but…well, on Facebook. Many filters are “borrowed” from Snapchat. There are really no conceptionally unique social media platforms anymore. Well, if something is working well why not to do it again and again anyway, right?

People spend on average three times as much time watching Facebook Live video as they spend watching other video content. Thus, Facebook, and this is not official so shhhh you didn’t hear it from me, is prioritising Facebook LIVE over any other content. That is, Facebook is pushing your Facebook LIVE content on top of everyone’s feed. Moreover, whoever is following you, receives a notification that you are LIVE. Yep, similarly to Instagram.

The category four storm pummeled North Queensland communities, particularly The Whitsundays, Airlie Beach, Bowen, and Proserpine. The strongest recorded wind gust was 263km/h on Hamilton Island, QLD. While enjoying refreshing drizzling rain in NSW, I was watching the horrid news on… yep, that’s right, Facebook. 7 News Brisbane went Facebook LIVE while interviewing locals and capturing the distraction. Why the heck are they doing in on Facebook?

Because they are aware that their audience is diverse. While I never watch news on TV I sometimes catch a glimpse of what’s happening in the world on Facebook and Instagram. I cannot remember last time I watched news or read a newspaper; but I lost the count of times I’ve visited Facebook today alone.


Why do you need to give a damn about Facebook Story and LIVE?

Although your business might not revolve around bananas, your consumers and prospects are revolving around watching videos. Not only video posts have 135% greater organic reach than photo posts, LIVE content is being the star of anyone’s show. Not convinced? Facebook generates 8 billion video views on average per day {there are just over 1 billion users on Facebook, FYI}. This is an awful lot of eyeballs on your product or services.

But psst, don’t forget to be social on social.

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