{Flash Blog} Facebook Wants You a-LIVE

Facebook LIVE has been creeping into our lives for a few months now. Some found it invasive, others loved it. There are even some people who ignored the new kid on the block… not for long now.

Pages using Facebook LIVE - Content Queen

Today, my team and I noticed that Facebook LIVE rolled out a new interface {OMG, finally, right} which resembles Instagram {DAH!} in it’s design and filters. If you visit your Facebook app on your phone, check out the very top corner – any new buttons?

Facebook Story

Story example

Welcome to the Facebook Story. Yes, just like Instagram Story but…well, on Facebook. Many filters are “borrowed” from Snapchat. There are really no conceptionally unique social media platforms anymore. Well, if something is working well why not to do it again and again anyway, right?

People spend on average three times as much time watching Facebook Live video as they spend watching other video content. Thus, Facebook, and this is not official so shhhh you didn’t hear it from me, is prioritising Facebook LIVE over any other content. That is, Facebook is pushing your Facebook LIVE content on top of everyone’s feed. Moreover, whoever is following you, receives a notification that you are LIVE. Yep, similarly to Instagram.

The category four storm pummeled North Queensland communities, particularly The Whitsundays, Airlie Beach, Bowen, and Proserpine. The strongest recorded wind gust was 263km/h on Hamilton Island, QLD. While enjoying refreshing drizzling rain in NSW, I was watching the horrid news on… yep, that’s right, Facebook. 7 News Brisbane went Facebook LIVE while interviewing locals and capturing the distraction. Why the heck are they doing in on Facebook?

Because they are aware that their audience is diverse. While I never watch news on TV I sometimes catch a glimpse of what’s happening in the world on Facebook and Instagram. I cannot remember last time I watched news or read a newspaper; but I lost the count of times I’ve visited Facebook today alone.

NEWS LIVE ON FB

Why do you need to give a damn about Facebook Story and LIVE?

Although your business might not revolve around bananas, your consumers and prospects are revolving around watching videos. Not only video posts have 135% greater organic reach than photo posts, LIVE content is being the star of anyone’s show. Not convinced? Facebook generates 8 billion video views on average per day {there are just over 1 billion users on Facebook, FYI}. This is an awful lot of eyeballs on your product or services.

But psst, don’t forget to be social on social.

Related Post

Comments

comments



SOCIAL MEDIA

Social media is one of many digital marketing tools. Although very powerful, it must be treated exactly like this – one of many tools. Once you decided that your audience uses social media, you’re ready to harness its endless powers. Social media content is best consumed when strategised, that is once your short term, long term goals are set up and themes are decided on. To avoid waking up in the morning in horror not knowing what to post, you can follow our easy and effective way of planning your social media activities.

×
CONTENT MARKETING

Content marketing is like summer romance: first we spend time and effort getting to know each other, aka your perfect client, then you throw yourself into attracting their attention with presents, amazing sense of humor or maybe by fixing their car, aka designing engaging and useful content regularly; and eventually, like any summer romance, you sail apart letting the pleasant memories linger, aka reflecting on your campaigns measuring and reporting. The only difference here is that hopefully your perfect client sticks around for a long term relationship marrying your brand.

×
BRANDING

Branding is everything while also one of the hardest business entities to measure. Your branding is your feel and look; and you are not always able to track exact number of sales due to your brand ‘sexappeal’. However, you can set up indirect goals and be able to track how your branding generates revenue in the long run. Social media plays a big role in your branding as well as your logo, your office (if applicable), the way you greet people and all the small things you do.

×
BUSINESS

“A business that makes nothing but money is a poor business”, -said Henry Ford. Business is often a lifestyle for many of us. However, it is not always all that pretty – there are bills to take care off, suppliers to deal with, customers to wow, staff to manage, branding to maintain, and marketing to implement…. While we also want to travel, spend time with our families and sometimes literally do nothing. How do you juggle it all? Business models vary greatly – some people might enjoy their ‘day job’ while running a small enterprise on the side, others leave it all behind to fully focus on their own operation, some travel the world while getting paid to Instagram their journeys and there are many more options to create your own business, just like designing your own life.

×