- March 15, 2016
- Posted by: anna
- Category: Content Marketing, Opinion, Social Media
GARY: Do you use SLACK?
THIS GUY: What’s slack?
GARY: Google that shit!
He claims he is not the brightest guy in the room when it comes to IQ but he is up there with the ‘predators’ in the emotional intelligence department.
‘In my will, right now, it says if people ever figure out how to measure emotional intelligence I want to be diged out [from a grave] and tested.’ -Gary Vaynerchuk
The common problem today is that we are competing with each other instead of getting all the businesses [within one industry] in a room, sitting down together and working out the next biggest thread. Businesses don’t get together to innovate – they are too busy competing with each other instead.
Social Media MESS
Are you worried that teenagers are over sharing on social media? Are you fed up with kids constantly staring at their phone? Did you watch the Sunday Night episode about the humankind spending too much time connected to the Internet? Are you worried about technology dumbing us down?
Then you are not a generation Y reader!
Do not judge the market. Do not waste time on ‘Oh’ and ‘OMG’ and ‘Oh these kids!’. Worry about you and what you do. If market decides that Snapchat or Anchor are the place to be, whether you enjoy it or not, this is where they are going to be. No threatening Sunday Night stats, no annoyed parents can change it.
If you are unhappy with your peer(-s) constantly sharing videos on Facebook, memes on Twitter and stories on Snapchat, you have something more serious to worry about – you are (together with your business) probably getting further and further behind.
‘I think reading business books is stupid’ -Gary Vaynerchuk
You need to find what works for you and stop wasting time on being unhappy about the fact that you need to learn new technology, that marketing has changed, that it is too hard to make sales, etc. You might dislike the Kardashians (and hey, I am with you) but it happened to be the number one American TV show. Guess what? This is what market wants and you don’t have a say. What you have through is an opportunity to use the current market’s interest to benefit your goals.
This is where I get to say it again, content is gold!!
You are a media company no matter what business you run. You now have an opportunity to create endless content with no restrictions whatsoever. If you are so tired of Kim Kardashian saga, create something worth gluing eyes to and be the next Cool and Awesome.
‘You do not get to judge people’s escapetism.’ -Gary Vaynerchuk
Building a Brand Takes Years
On top of you worrying too much about marketing developing to fast and you not keeping up, I’ve noticed (and Gary would agree) many of you focus on transactions instead of building a brand. Time after time I get the same question ‘So, Anna, what is the best tactic so I can spend almost no money but sell many items of blah?’. Short term sales won’t last. Yes, Facebook advertising can no doubt (for now) help you sell a few thousands of blah but Monday comes and interest is gone because someone else has come up.
I know this sounds bitter but if you are serious about your brand (because it is really what you want) you need 2 major ingredients: Work and Patience. And yes, often it will take couple of years, not days or months. Are you up for it? If you are not, there will always be someone who is.
‘Stop focusing on the transaction and start building your brand.’ -Gary Vaynerchuk
I know you don’t want to actually work on your brand because it will definitely hurt your short term money. Very often you will invest into something that will make you no monetary results for as long as a year (depends on your particular situation). And I get it! However, whether you like and/or believe it or not, this is the truth, you got to invest into things that won’t make you money instantly but that push your brand up the ladder. For some, it means, 18 hours work a day, for others it is a larger investment, or working smarter; whatever that is working for you.
Another amazing example of the fact that you do not get to judge what current market likes but you must only focus on what you do is Caleb Maddix, a 14-year old entrepreneur and motivational speaker. If a 14 year old starting to make money in his sleep and can get an audience of 500+ people to stand up to thank, we all have some serious thinking to do.
To be honest, the very first thinking was due when my parents sent their first emoji via What’s App. I don’t think this requires an explanation. I truly hope so.
‘If you want a dream have a nap, if you want to succeed, wake up’ -Caleb Maddix
To sum up, I will continue telling you that storytelling (call it content if you want) is what will make the change in your business. If you really care for your brand, nothing will stop you from growing it and making it awesome.
Think of unusual and extraordinary angles, continue self-education 24/7 (even in your sleep), do not waste time on wasteful people, events and information, keep your health up, identify your strengths and polish them like there is no tomorrow.
And yes, this is always work in progress, there is never the final finish line so treat this journey as your lifestyle not a 9 to 5 business/ job whatever that is you do. Are you ready to challenge Gary Vaynerchuk? I am telling you, you can!
Gary spent 28 hours on the plane getting to Australia and only 11 hours in the country (Sydney), flew back home and 2 days after the event he posted exactly what I’ve written above. I couldn’t resist extending my thank you to him and sharing my blog (giggling).
His update goes as following:
I’ve made a huge observation after a few weeks on tour for the #AskGaryVee book: there are too many questions about judging what kids these days watch or do or like. But here’s the thing: You don’t get to decide what makes quality content.
For example, everyone wants to complain that the Kardashians, or whoever it is at the moment, was on every article and magazine 237 times last month. But the fact is that it’s not the Kardashians’ fault that they’re being talked about non-stop. It’s not the hucksters’ fault who are selling you that “bullshit.” It’s the market’s.
The market is the market, and the market will decide if you’re good enough to be consumed. The market isn’t decided by the marketers or the media, it’s decided by the consumer and the spam artists are just reacting to it. It’s cool if you think the Kardashians are shit, but millions of other people find value in them. It’s a fair game and that’s why I love it, period. But an even more important point than the fairness of the marketplace is that we need to stop judging other people’s escapism in the first place! I don’t care if you like the Kardashians—good for you! I like the Jets! That could be a complete waste of five hours out of a day where I’m not hustling.
The fact of the matter is that everybody needs escapism and it’s very important that you understand what may be a waste of time for you is someone else’s solace and moment to unwind. This generation’s Snapchat and Kardashians were the last generation’s Contra and Zelda or the older generation’s skating rink and mall time.
Escapism is what music, entertainment, and everything is built on. We’re wasting way too much time judging other people’s choice of how they spend their leisure time. If you don’t like something, you can stop buying or engaging with it. It’s that simple. Stop worrying about where this generation’s attention is going and start understanding what it means to your business instead.
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