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SIMPLE & EFFECTIVE SOCIAL
MEDIA MANAGEMENT GUIDE

About us

Content Queen is a content strategy and production and social media management agency. We’ve launched in 2013 out of the vision that digital marketing is quickly changing. Content was taking over and we were excited to be at the forefront.

We are a fun team of strategists, creatives, technology-lovers, photographers, videographers, singers, trail runners, dancers, foodies and all-round fun loving extraordinaire. A bit odd and quirky. With giant hearts and bottomless passion for social and digital.

Anna Kochetkova, the founder and content producer, is a journalist by trade and a marketer by accident Russian born Australian who loves sunshine, trail running and making up words. She is a content marketing sought after speaker, social media educator and a cats video follower.

Anna started her humbled journey as a search engine optimisation practitioner, copywriter and eventually social media manager.

While working as a marketing assistance at one of the largest conferencing companies in Sydney, she spent most of her time training staff up on how to maximise LinkedIn in their careers and business they worked for. Needless to say, her marketing assistance ‘career‘ didn’t last too long; however a new path was set. This was the point of no return.

Anna joined the entrepreneurial community with the help of good friends and successful business minds when she joined a fast growing social media agency helping small businesses grow, freeing their time and minds from the burden of digital content production and social media management.

Anna’s continued having her fingers in as many pies as she could, starting to offer content production services to a number of start-upshelping them with blogging, press releases writing, website content and guest writing, building relationships with wider communities of writers and public relations practitioners.

Anna’s worked with small and big brands like Panasonic Australia taking over their digital content production from strategy to implementation and reporting ensuring smooth operation of the entire marketing and digital production department of the electronics giant.

Anna’s never stopped exploring different industries she believes she is able to be of use in, joining a group of travel businesses as a digital community manager and consultant, taking up a challenge of being able to compete with larger sharks in the space.

Anna’s written a content marketing book (currently  in production – stay tuned!) proving to the skeptics that you don’t need to be a native English speaker to be a writer; and that unicorns exist.

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Anna is committed to helping others. She thrives on high energy and is able to harness it beautifully into focused outcomes. I experienced this first hand when Anna offered me quite a bit of free advice to help me

Kerri Blackstone
Director, Blackstone Training Pty Ltd
SOCIAL MEDIA

Social media is one of many digital marketing tools. Although very powerful, it must be treated exactly like this – one of many tools. Once you decided that your audience uses social media, you’re ready to harness its endless powers. Social media content is best consumed when strategised, that is once your short term, long term goals are set up and themes are decided on. To avoid waking up in the morning in horror not knowing what to post, you can follow our easy and effective way of planning your social media activities.

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CONTENT MARKETING

Content marketing is like summer romance: first we spend time and effort getting to know each other, aka your perfect client, then you throw yourself into attracting their attention with presents, amazing sense of humor or maybe by fixing their car, aka designing engaging and useful content regularly; and eventually, like any summer romance, you sail apart letting the pleasant memories linger, aka reflecting on your campaigns measuring and reporting. The only difference here is that hopefully your perfect client sticks around for a long term relationship marrying your brand.

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BRANDING

Branding is everything while also one of the hardest business entities to measure. Your branding is your feel and look; and you are not always able to track exact number of sales due to your brand ‘sexappeal’. However, you can set up indirect goals and be able to track how your branding generates revenue in the long run. Social media plays a big role in your branding as well as your logo, your office (if applicable), the way you greet people and all the small things you do.

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BUSINESS

“A business that makes nothing but money is a poor business”, -said Henry Ford. Business is often a lifestyle for many of us. However, it is not always all that pretty – there are bills to take care off, suppliers to deal with, customers to wow, staff to manage, branding to maintain, and marketing to implement…. While we also want to travel, spend time with our families and sometimes literally do nothing. How do you juggle it all? Business models vary greatly – some people might enjoy their ‘day job’ while running a small enterprise on the side, others leave it all behind to fully focus on their own operation, some travel the world while getting paid to Instagram their journeys and there are many more options to create your own business, just like designing your own life.

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