How to Find Your Writing Voice for an Effective Content Marketing Campaign?

This article is adapted from the Ling’s new book on Copywriting for Coaches, Consultants, Solopreneurs & Small Businesses – How To Turn Your Personal Brand into Powerful Marketing Communications. You have a ton of good ideas and you know exactly what you want to say to your audience. But… when it comes time to write …

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21 November 2016
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Customer Reviews: Can We Get Any Love From Online Haters?

Business owners all over the world share a common love: when we receive raving accolades of appreciation and satisfaction from customers, it gives us the fuel to keep serving. But we also share a universal frustration when some customer spews a horrid review across the online world reaching thousands if not millions in one short …

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29 August 2016
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Content Marketing ROI vs. Native Advertising

Today, more and more marketers are investing into content marketing and native advertising. Basically due to the effectiveness and strong customer focus of these techniques. However, there are still many people have a foggy idea of how one is different from the other. And, I don’t blame them. After all, content marketing and native advertising do appear …

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21 August 2016
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Grow Your Twitter Following to Advance Your Business

Although Facebook is still heralded as the biggest name in social media, Twitter is becoming more and more important in the business world. Everyone focuses on Prince Charming and often forgets about the seven dwarves. But, despite its growing audience, many small businesses aren’t utilising the platform, with only 83% of marketers using Twitter compared to 94% using Facebook. Facebook …

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14 August 2016
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The Magic of Crowdsourcing for Content Marketing

In today’s digital marketing landscape, you cannot have enough good content. But for business owners and marketing managers, creating high-quality content at a consistent speed is a big challenge. According to the CMI’s B2B Content Marketing Report 2016, the top challenge marketers claim they face in content marketing is producing engaging content. You can work …

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08 August 2016
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Snapstagram: Top 4 Instagram Updates You Need to Know [UPDATED]

Okay, there is no Snapstagram. I made this word up. But so Facebook and Snapchat did. I was sitting on the couch watching David Attenborough’s Africa letting myself unwind after a long and digitally infused day of work. As social media obsessed, I think I only lasted half an hour or so before my hand almost …

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04 August 2016
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Top 3 Recent Instagram Updates You Need to Know

Over the last few months, there has been a spate of updates coming from Instagram. Some were well-received, while some were not. Either way, I’ve had a blast discussing it on and offline. If you’re aren’t in the know, here are the three latest Instagram updates you need to catch up on. C’mon, get into …

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01 August 2016
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Small Potato? 5 Ways To Carve Out Your Unique Positioning

You’ve been told since day zero that you need a unique positioning, or unique selling proposition (USP) in marketing talk. It’s not news, and I’m not going to rehash why you need one because you’ve probably heard it enough times that you feel guilty about not having one. You know what it is. You know …

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25 July 2016
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Here is Why Snapchat is Not For You

Did I get your attention? If you are reading this, it must be working. Great titles make great clicks through and open rates; however can be a little bit deceitful. Yes, I lured you into this read; however do not click off just yet – you might love the following. Snapchat has been on everyone’s …

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20 July 2016
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Branding or Revenue: What Comes First?

A few Moons away I attended one of the marketing events which was really a line up sales pitches. I, however, was very excited, among many other people, because the very last session was devoted to Gary Vaynerchuk. The hype was growing and I even felt like buying one of his books at the event. …

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10 July 2016
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