Small Potato? 5 Ways To Carve Out Your Unique Positioning

You’ve been told since day zero that you need a unique positioning, or unique selling proposition (USP) in marketing talk. It’s not news, and I’m not going to rehash why you need one because you’ve probably heard it enough times that you feel guilty about not having one. You know what it is. You know …

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25 July 2016
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Here is Why Snapchat is Not For You

Did I get your attention? If you are reading this, it must be working. Great titles make great clicks through and open rates; however can be a little bit deceitful. Yes, I lured you into this read; however do not click off just yet – you might love the following. Snapchat has been on everyone’s …

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20 July 2016
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Branding or Revenue: What Comes First?

A few Moons away I attended one of the marketing events which was really a line up sales pitches. I, however, was very excited, among many other people, because the very last session was devoted to Gary Vaynerchuk. The hype was growing and I even felt like buying one of his books at the event. …

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10 July 2016
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Content Marketing Secret Sauce

We’ve entered an era in digital marketing where the ability to produce great content on a consistent basis separates ‘OK’ marketers from ‘damn good’ ones. No wonder, marketers and content producers have to be on their toes to be able to adapt to the current content race. In order to survive, let alone win in …

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30 June 2016
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Magical Fundamentals of Freelance Writing [or Writing in Your Business]

In Wonderland, Alice is typically found buried in books, lost in fantastical worlds of the imagination. Imagine Alice in the real world. She has the chops to be a content  writer; she’s creative, well-read and allows herself to get carried away with curiosity and the unfolding of a story. Then there’s Aladdin. Imagine the charismatic …

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20 June 2016
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Easy Peasy Content Marketing Strategy You’ll Actually Use

If you’ve been engaging in content marketing for a while, you’d know that there are no shortcuts to doing it the right way. Actually, there are no shortcuts. Full stop. However, there are a smart way and a difficult way. Let’s explore. Successful content marketing begins with developing a strategy that clearly defines your goals, …

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15 June 2016
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Making a Murderer: 5 Ingredients for Creating a Killer Content Marketing Plan

This might appear a little dramatic to some but I believe that Dorothy was a serial killer. However, the story was represented in such a light so that no jury would dare to convict the little girl. What is your take on the story? I was initially planning to call this blog The evil side of …

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09 June 2016
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5 Lifestyle Hacks To get the Laptop lifestyle

I’m sitting here in a hotel in Miami beach getting ready to go to a big exciting event filled with inspiring entrepreneurs, that I’m actually hosting./! I’m pinching myself at how incredibly blessed I am to be living the life I have created for myself. Being able to run my business while being anywhere in …

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01 June 2016
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Video Marketing is Stealing Everyone’s Hearts But Why?

Consider a moment when you have been confronted with something you’ve never heard of. A deep-sea creature, let’s say, called the water bear. You want to find out more. Wikipedia is your friend, right? Yes, but a video can really help give you a deeper understanding of the water bear’s extreme tactics. And it can …

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23 May 2016
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What Can We Learn From a Band-aids Vending Machine?

We’ve had soft drinks vending machines, we’ve had snacks vending machines, we’ve had thongs vending machines and even a DNA vending machine… it looks like we’ve had it all. Not so fast! Genius ideas are often very simple indeed. Meet Taylor Rosenthal, a 14 year old baseball player who noticed a simple need in band-aids wherever they …

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16 May 2016
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